| The need for behavioural change within companies
AEA
Today’s media headlines, wherever you are in the world, are
constantly reporting the potential impact of climate change.
Significant action is needed to avoid tomorrow’s headlines being full
of more and more disaster stories. In the UK we are facing up to,
and indeed even leading the world in acting to avoid, the forecast
future. But can we make a difference to the whole planet?
Governments taking a lead
To achieve this, other governments must also take a lead. The
concerns about climate change and its impacts are already beginning
to drive harmonisation of government action through an increasing
number of international agreements. This would have been
unthinkable only a short time ago. Moreover, individual nations are
starting to take specific action. For example, in the United States, a
huge amount of activity has recently been seen on the domestic
front. States like California, New York and Virginia have taken
significant action to reduce energy consumption.
Romania has recognised that it has to improve its performance not
only to meet Europe’s climate change objectives, but also to improve
its commercial competitiveness enabling it to thrive in the EU
marketplace. The Romanian government has developed long-term
strategies to improve this and other areas, such as air quality,
resource efficiency and waste management. China and India are also
starting to look at policy options that will enable them to alleviate
the consequences of rapid economic development and its potential
impact on climate change.
Of course there is a significant risk that international agreements and
national promises are not met, but the shift of emphasis is an
important step forward.
A new realisation
While this government level agreement and cooperation is vital to
the creation of an international market and a setting responsive to
change, we have also begun to see another significant shift – a
growing realisation that early and effective action to reduce
greenhouse gas emissions makes economic sense and can be part of
a clear competitiveness agenda to which business and industry can
make a real impact.
A set of trends has begun to emerge which provides governments
and private organisations around the world with a framework for
coherent action based on:
- The need to develop new low carbon technologies;
- The need for an internationally accepted approach to carbon
trading; and,
- The need for human behaviour change
Supporting policy creation and implementation
AEA has over 40 years of experience helping governments, their
Agencies and major private companies around the world to develop
and implement policies in these three core areas and beyond. The
Group has world-renowned experts in fields including:
- Resource efficiency and waste management,
- Energy (with expertise covering regulation, energy efficiency,
renewables, biomass and Combined Heat and Power, CHP),
- Knowledge transfer and behaviour change.
Policies and frameworks outline the goals we need to achieve. But
every programme lives or dies by its implementation. Knowledge
transfer and human behaviour change are the key links between
signing off the policy and delivering the reality at a grassroots level.
Behavioural change is often talked about across a range of societal
challenges and yet, as a process, it is rarely evaluated or indeed
understood. It is in addressing this challenge when implementing a
successful climate change policy that industry can really step up to
the plate, and it is in meeting this challenge that industry can improve
its global competitiveness.
Business leaders worldwide now face the real prospect of rising
energy costs, rising taxes because of carbon footprint and business
performance as well as stock market valuations being affected
accordingly. But it doesn’t end there. Increasingly company employees
and shareholders are pressurising directors on what the company is
doing to minimise the impact of the business on climate change.
AEA is one of the world’s leading specialists in climate change. We
have a proven track record of typically being able to reduce
industry’s energy and water costs by 10%. To achieve that level of
performance improvement may not require much investment in
technology but it does require employees to get clear data about the
impact of what they do and then to be incentivised against targets to
be improved. When this behavioural change is implemented a
feelgood factor amongst employees should not be underestimated
and the 10-20% flow through to the bottom line is a valuable
competitive edge within a CEO’s grasp.
W: www.aeat.co.uk |